Who Is Your Recruiting Champion?

Who Is Your Recruiting Champion?

Written by Eric Petersen, CIC

Almost every tree service owner has a difficult time finding new employees, yet most don’t actually do anything to improve their recruiting situation. But that’s not because they are lazy, no, it’s quite the opposite, something always comes up that takes the owner’s time and attention away from recruiting efforts. Because of this, every tree care company needs to designate a Recruiting Champion within their organization. 

What is a Recruiting Champion? This is the person who takes responsibility for recruiting new employees to your company. They have the authority and dedicated budget to spend a certain amount of their time on recruiting activities. This position can be filled by anyone within the organization, however for the position to be successful there has to be clear expectations of what the specific roles that the Recruiting Champion must fulfill. 

There are three main roles the Recruiting Champion must accomplish within your tree care company. 

  1. Understands the staffing needs – The Recruiting Champion must be involved in strategic planning of the company to understand where the company is headed and therefore anticipate what the staffing needs will be in the future. Planning for the upcoming busy season is the most immediate need that the Recruiting Champion should consider. How many people do we need in the next 6 months to hit our growth goals? You also should paint a broader picture for the Recruiting Champion as to what the company will look like in 3 – 5 years so they can help with the potential development of current employees or the need to hire for different skill sets in the future. 
  2. Creates and executes the recruitment strategy – Creating a recruitment strategy consists of identifying what your target employee looks like (the profile of characteristics, not physical looks) and learning where they interact so you can be present and offer career opportunities to them. Developing a visual Career Path is an essential part of the recruitment strategy so when you do get an interested employee you can show them how they are able to have a lengthy career within your organization. The Recruiting Champion is also responsible for attending the career fairs and hiring events that were identified in the strategy.
  3. Screens and helps on interviews – The Recruiting Champion should not be responsible for all of the hiring activities, but they should be involved in the screening and initial interviews for potential employees. This will help them gain a better understanding of the recruiting efforts that they have embarked upon and how they can adjust the strategy to improve their results. You have to be careful of bias that the Recruiting Champion may impose upon their preferred candidates and therefore be part of the hiring team and not the only one performing the hiring process. 

Remember that recruiting activities do not produce immediate results, however, we all know what you’ll get if you don’t start doing it. After you identify a Recruiting Champion within your company, start by dedicating just 5% of their time to recruiting activities. That equates to ½ of a day for every two weeks worked. Trust me, even that small amount of time will return great dividends in your recruiting efforts. 

If you are struggling with recruiting new employees and want help creating a Recruiting Champion within your company, sign up for our Thrive Hiring & Recruiting package today or contact an ArboRisk team member to learn more!

Why You Don’t Want a January 1st Renewal Date

Why You Don’t Want a January 1st Renewal Date

Written by Eric Petersen, CIC

Alongside a million other things going on at the end of the year, many tree care companies also have their package insurance (work comp, general liability, auto, etc) renewal to deal with. While there are a few advantages to having your insurance renewal on January 1st, like coordinating with your fiscal calendar year and the fact that it is traditionally a slower time for production, there are many more negatives to having your renewal at the turn of the new year.

Let’s take a look at why we recommend NOT having a January 1st renewal date. 

    1. Holidays – Isn’t there enough happening in December already? Between family vacations and staff taking time off, the work days are always limited late in December, thereby shrinking the amount of actual time you have to renew your insurance policies. 
    2. Underwriters are swamped – It has been estimated that 25% of all work comp renewals happen on January 1st! That is a tremendous number focused around one specific date! The underwriters that you and your insurance agent are relying on to give full attention to  pricing considerations are simply swamped. They don’t have enough time to work in the level of detail that they can during other times of the year. 
    3. Health Insurance Renewal – An even higher percentage of health insurance renewals happen on Jan. 1st. If dealing with health insurance and your package insurance on one day makes for an exciting time in your life, give me a call, we can probably find a spot on our team for you. There is almost noone that wants to go through both health insurance and your package insurance at the same time. 
    4. License Renewals – Almost all municipalities and state departments renew their licenses on Jan. 1st. Thereby requiring all of their license holders to submit new or renewal applications that include insurance information. These license applications are held up by a slow insurance renewal or there are issues when you switch your coverage to a new insurance company. 
    5. Tax Planning – December represents the last chance to work with your accountant on your tax planning. Like underwriters, accounting firms are very busy at the end of December as well trying to help their clients wrap up their years in the best possible financial shape. 

What can you do about it? Ask your agent to switch your effective date to a different time of the year. Preferably in late summer or early fall. That time of the year is much more conducive to getting the best attention from insurance company underwriters and giving you time to still budget for the coming year. If you have been struggling with your Jan. 1st renewal date, reach out to an ArboRisk team member today to create a plan for switching the date this coming year.

If you need additional help from our team, please contact an ArboRisk team member today or sign up for our Free Insurance Coverage Review to ensure you are protecting your business as best as possible. If you are ready to take the next step, check out ArboRisk’s Thrive Risk Management New Heights Package! Our most robust risk management package, our team of industry experts can help you focus on key areas to successfully grow your company.

Business Income for Your Tree Service

Business Income for your Tree Service

Written by Mick Kelly

I’ll start this week’s tip with a question: Do you have a piece of equipment or a vehicle that you can’t operate without and would be hard to replace in the current market? 

If the answer is yes, you do have an essential piece of equipment or vehicle and you know it would be hard to replace today, then Business Income coverage is something you should consider strongly.

What is Business Income Coverage?

Business Income Coverage (BIC), otherwise known as Business Interruption Coverage, will replace lost income, in the event of a covered loss to your business property, business vehicle(s) or equipment. 

Who needs it?

Anyone who relies on a certain building, vehicle or piece of machinery in order for their business to operate and generate income. 

How much do I need?

This depends on how much you need the damaged/lost building, vehicle or equipment, how difficult it would be to replace them and how much revenue they generate for you. 

While the calculations can be pretty extensive, I’ve provided an outline at the end of the article. 

Business Income Coverage for Buildings:

In the tree care industry an example of Business Income Coverage for buildings is when a building that you use to kiln dry timber for firewood/lumber sales burns down and you don’t have another kiln to dry out your wood. Thus, you would be losing income for this shutdown in operation until the building is repaired or rebuilt. Coverage applies to loss of income suffered during the time required to repair or replace the damaged property. The Business income Coverage will take your pretax income and, based on the insurer, will pay out a replacement for that income until such time the building is repaired or the indemnity term is reached (usually 12 months). 

How do I know if I have this coverage?

When looking at your declarations pages for the coverage, look under the property section for either: “Business income and extra expense coverage” or “Business income coverage form without extra expense”

Business Income Coverage for Autos:

BIC isn’t typically included on auto policies and probably isn’t necessary for all the vehicles in your fleet. To get paid out for loss to a vehicle, you will have to prove that another similar vehicle wasn’t available for rent/purchase and that there was a loss of income due to not being able to complete a certain job because you were without that vehicle. 

While this would be a hard claim to make on a Ford F150, the same cannot be said for the grapple saw truck in your fleet or a specialty crane. These vehicles are very hard to rent or replace quickly and a tree service could very easily lose jobs if they don’t have this truck operating. 

How should I apply for this coverage:

There are 2 options when applying for this coverage: 

  • Listing specific vehicle(s) on your policy with separate limits of insurance for each item (example – 5 trucks, each with its own limit).
  • List two or more items under a single limit of insurance that applies to all losses to any or all of the listed vehicles damaged in a single occurrence. The insurance world calls this blanket coverage. This is typically more favorable and acts similarly to blanket property coverage allowing for a higher limit per vehicle.

Business Income Coverage for Equipment:

Again, BIC isn’t typically included on your Inland Marine policies or on scheduled mobile equipment and, just like with the auto policy, it may not be necessary on all equipment.

In the current market we have clients who are struggling to replace chippers and mini-lifts and unfortunately, without those pieces of equipment, they lose jobs to their competitors. The same two options are available for the equipment as are available for the vehicles. 

Waiting Periods:

Instead of having a dollar amount deductible, BIC is subject to a time deductible, which is called a Waiting Period. This is where the insurance company does not pay for the first 72-hours after the incident happened. For an additional premium, the insured can select a 24-hour waiting period or no waiting period.

How to Calculate Business Income Coverage

Again, the calculation of Business Income Coverage can be complex, however, the minimum items to consider when choosing a BIC limit are: Operating Expenses (such as: Taxes, Payroll, Advertising), Fixed Expenses (for example: Utilities, Mortgages or Rent) and your Profit Margin. Follow the three steps below to calculate your coverage limit.  

  • Calculate your total revenue.
  • Subtract your business’s expenses and operating costs from your total revenue. This calculates your business’s earnings before tax.
  • Deduct taxes from this amount to find you business’s net income. Your net income will be the limit that you can insure on your business income policy.

The world of insurance is full of little nuances that can make a huge impact on your company’s success and Business Income Coverage is one of them. If you have any questions on Business Income Coverage for your tree service, please contact an ArboRisk team member today or sign up for our Free Insurance Coverage Review to ensure you are protecting your business as best as possible. If you are ready to take the next step, check out ArboRisk’s Thrive Risk Management New Heights Package! Our most robust risk management package, our team of industry experts can help you focus on key areas to successfully grow your company.

Insuring Your Property & Equipment

Insuring Your Property & Equipment

Written by Tom Dunn

A couple of areas of insurance that tree care companies probably don’t spend as much time considering as some other exposures is commercial property and equipment insurance. Those who deal with insurance for their companies are probably more likely to lose sleep thinking about property damage their crews might cause to a client’s property or an auto accident or perhaps a work related injury to one of the crew members, before they think of property and equipment insurance. 

However, you should pay attention to this area of your overall insurance program and be knowledgeable on what these policies protect and how losses are paid out. It sounds pretty straight forward based on the names, but as anyone who has to deal with insurance on a regular basis, coverage is not always as it seems. 

Let’s briefly summarize what the coverage is meant for and some considerations you need to be aware of.  

Commercial Property Insurance covers damage to businesses’ buildings (Real Property) and contents (Business Personal Property) due to a covered cause of loss, such as a fire. The policy may also cover loss of income or extra expenses that result from the property damage. 

Most commercial property policies cover buildings and personal property situated at your premises or within a short distance thereof (such as 100 feet) and include a number of coverage enhancements, for example accounts receivable, outdoor signs and property of others that will have their own sub-limits.  

There are different methods for valuing and assigning coverage limits to a commercial property that determines the amount an insurance company will pay at the time of loss. Two of the most common follow. 

  • Actual cash value (ACV): The amount equal to the replacement cost minus depreciation of a damaged or stolen property at the time of the loss.
  • Replacement cost (RCV): The cost to replace the damaged property with materials of like kind and quality, without any deduction for depreciation. Insurers typically will not pay on a replacement cost basis for any loss until the loss or damaged property is actually repaired or replaced. 

Key differences in these two valuation methods are the scope and cost of the coverage. Replacement cost coverage will obviously cost a lot more as your limit will need to be listed at the value to replace the insured item, but will be worth it if you have a major loss and have to rebuild a property from the ground up. 

Why else is ACV and RCV important?  Insurance companies have taken steps to make sure their policy holders are insuring their property to value or at a level to generate enough revenue to pay for any losses that may occur. This is called co-insurance. Basically, the amount of coverage purchased must be equal to at least the co-insurance percentage times the value of the property. If it is not, the policy holder becomes a “co-insurer” for that portion of the value they didn’t insure to. A standard co-insurance percentage used is 80%, but again everyone will have different needs.  

Causes of loss forms establish and define the causes of loss (or perils) for which coverage is provided. The special causes of loss form (CP 10 30) provides what is referred to as all risk coverage or coverage for loss from any cause except those that are specifically excluded.

Commercial property insurance policies will commonly have exclusions for certain perils like earthquakes and floods, unless those perils are specifically added and listed on the policy. Additional coverage for these contingencies can be obtained depending on where you live and the risks in your area of the country.

Other considerations: 

  • Business Income coverage: Also called Business Interruption coverage. This covers the loss of income suffered by a business when damage to its premises by a covered cause of loss causes a slowdown or suspension of its operations. Coverage applies to loss suffered during the time required to repair or replace the damaged property. 
  • Extra Expense: Covers expenses beyond the normal day to day operating expenses that are necessary to keep a business going when recovering from a loss. For example, leasing equipment. 

Notice I mentioned earlier that commercial property insurance may cover business income and extra expense. Talk to your agent to make sure it is properly addressed in the insurance company forms being used. Commercial businesses should operate with a Business Continuity Plan (read a past weekly tip on this topic here) Develop an action plan for catastrophic disasters and keep accurate records or prior year’s income and income results. 

Equipment insurance is a generic name that is more appropriately called tools and equipment, contractor’s equipment, equipment floater, and/or mobile equipment. The common theme is they are all names for a type of insurance called Inland Marine insurance.

Why all the different names? Inland Marine insurance originally derived from ocean marine insurance, which protected property transported over water. Once on land, the coverage form changes to Inland Marine. It is also sometimes referred to as an equipment floater, because it covers property that “floats” or moves around, as opposed to staying in one place like the commercial property insurance. Think of your skid steers, stump grinders, and chippers here. Ok, enough of the name game. We will stick with Contractor’s Equipment going forward. 

Most Contractor’s Equipment is written on an “all risk basis” and provide coverage for direct physical damage and loss for exposures like theft, fire, floods, equipment breakdown and vandalism. Contractor’s Equipment is also written on either a replacement cost or actual cash value basis and provides coverage on either a scheduled basis for larger pieces of equipment or blanket coverage basis for items like miscellaneous tools. 

Other Considerations

When looking at Contractor’s Equipment policies, tree care companies should consider the following additional coverages, which may already be included in a policy or may need to be added through an endorsement:

  • Coverage for equipment leased, rented or borrowed from others. For many tree care companies, it doesn’t always make sense to own all of their equipment. Sometimes a business will lease equipment from someone else. An equipment lease typically makes the tree care company liable for damage to the equipment that occurs during the term of the lease. 
  • Rental reimbursement and continuing expenses. If equipment is damaged by a covered loss, many insurance companies will provide coverage for additional expenses related to the claim, such as rental or lease of similar equipment, overtime wages needed to complete the work and transportation of the rented equipment.
  • Coverage for expediting expenses. Specialized or customized equipment that is compromised may not be easily replaced. To keep work on schedule, contractors often incur additional labor or freight costs to expedite delivery of replacement tools and equipment. Some forms of contractor’s equipment insurance can help cover these expenses.

Suffice to say, insurance coverage for a tree care company can be pretty technical but is critical to help keep your company in business. Knowing a little more about what it is and how it is covered can help you when you review your overall insurance program with your insurance agent. 

If you are wondering whether or not you are properly covered, contact the ArboRisk team to set up a free Coverage Review or check out our Thrive Risk Management New Heights Package for more information on developing and growing your business.

Business Continuity Plans

Business Continuity Plans

Written by Tom Dunn

As the COVID-19 pandemic evolves, morphs and continues to disrupt the lives of individuals and businesses to varying degrees across the country, the need for an overall business continuity plan is a critical resource for tree care businesses to proactively deal with any crisis you may encounter.

You could argue that the tree care industry was not as affected by COVID-19 as other industries, but safe to say no one predicted the scope and duration or was fully prepared for it. If there are any positive takeaways, the pandemic did force tree care businesses to become more nimble, resilient work forces.

When looking at the bigger picture beyond a pandemic like COVID-19, there are a myriad of scenarios that can disrupt your operations from inside or outside the organization. Natural disasters like hurricanes, tornadoes or wildfires can strike anytime. The loss of key personnel or a business partner can be just as debilitating and sometimes as unpredictable as the weather. Technological hazards are an entire subject area by itself where most tree care companies are left exposed.

The thought of trying to address all of the scenarios can seem daunting, but trying to handle a situation in real time is frightening. Hoping you can recover, without having a plan in place beforehand is not an easy way to go through a tough time. The familiar phrase, “hope is not a strategy, or is not a very good one” cannot be truer. Being prepared with a solid plan, that has been tested, will give you a much better chance to recover and speed up the recovery time.

There are typically four steps to developing a business continuity plan. Using a team approach from different functional areas of the company will help. This approach brings different perspectives, lightens the load for any one person and will result in a better plan. There are endless resources that can be found on the web, but https://www.ready.gov/ recommends addressing the operational and financial impacts from business disruptions through the following steps:


  1.     Business Impact Analysis

Assessing the different threats to the business processes that organizations face is usually accomplished through a risk assessment as part of a broader (BIA) Business Impact Analysis. The items that you need to look at to complete a BIA are:

  •       Lost sales and income
  •       Delayed sales and income –Cash Flow
  •       Increased expenses (e.g., overtime labor, outsourcing, expediting costs, etc.)
  •       Regulatory fines
  •       Contractual penalties
  •       Customer dissatisfaction or defection
  •       Delay of new business plans

For more help in creating your BIA visit https://www.ready.gov/business-impact-analysis.


  1.     Recovery Strategies

Once you have a handle on the impact a specific threat has to your tree care company, it’s time to plan on your recovery. This worksheet from ready.gov is a great resource to help you and your team think about what will be needed in the recovery period. When completing the worksheet, think about the following:  

  •       Alternative ways to restore business operations to a minimum acceptable level
  •       Prioritized recovery time objectives
  •       Developing manual work arounds


  1.     Plan Development

The third step is to create the actual plan. Your plan can use any format that you’d like, but ready.gov has a template that you can use to organize the necessary plan components here. A few key areas that you need to look at when developing the plan are:

  •       Assemble a business continuity team
  •       Address Crisis Communication
  •       Incident Management – who’s in charge?
  •       Program Maintenance and Improvement


  1.     Testing and Exercises

Testing the business continuity plan allows the team to tweak how to approach an incident and find gaps in the plan and address where it needs improvement. For ideas on how to test your business continuity plan, visit https://www.ready.gov/testing-exercises.


In addition to creating your own business continuity plan, most insurance companies will offer loss prevention/loss control services for their policy holders that will further help you mitigate against losses. These services are built into the premium that you already pay so take full advantage of these services. Remember, while business insurance can cover a portion of the losses from these events, and should be a part of any business continuity plan, it will not cover all loss scenarios.

There is no getting around the fact that developing a Business Continuity Plan and updating it regularly will require a significant time commitment from you and your staff, but the time put into it will pay off tenfold during a crisis. Work on the plan during the slow season. Just like your insurance policy, it will provide you with some peace of mind, so you can work on other areas of the business.

ArboRisk has additional resources related to business continuity and disaster planning that our clients have access to. Contact a team member anytime to help you get started on developing a business continuity plan or sign up for our Thrive Strategic Planning Package to set the proper trajectory for your business.