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Coronavirus Safety for Arborists

Coronavirus Safety for Arborists

By now, everyone has been inundated with information from the Centers for Disease Control and Prevention (CDC) regarding the Coronavirus, however, I have yet to see an article directly relating to the unique exposures that a tree care company has to the virus.

Unfortunately, many arborists are not that concerned with contracting the virus because they work outside and do not have much exposure to other people.

This can be a very dangerous attitude to take especially in an industry with a labor shortage, so I wanted to outline a few areas to consider within your tree care company to limit the spread of any illness throughout your entire team. These are, of course, in addition to the guidelines already posted by the CDC.

Are your company issued PPE’s actually personal? – If your safety equipment (specifically, helmets, eye protection, face shields, chaps, respirators) is not being assigned to a specific employee, now is the time to get out the Sharpie and start writing someone’s name on each piece.

Trucks – Place a container of sanitizing wipes in each truck and make a thorough wipe down of the interior of the cab (including the door handles, steering wheel, gear shifter, radio controls, door locks and window controls) part of your pre and post trip inspections.

Chainsaws and other Handheld Equipment – Just like the trucks, sanitize any hand held equipment after each new person uses the equipment and at the end of each day.

Video Conferencing – Utilize technology like Zoom or Webex to deliver your safety meetings and the morning crew duties and assignments to limit the amount of face to face interaction.

Electronic Proposal Delivery – Just like using technology to talk with your team members, implementing an electronic proposal delivery system helps minimize spreading germs directly to and from customers. It also has the added benefit of streamlining paper processing time for you office crew.

Remote Office – Speaking of your office crew, using a cloud based remote desktop server, your office team can be fully operational anywhere in the world. If you are not yet using a cloud server, hopefully the current situation we are in will give you added incentive to get one in place. It also will double as information security in case of a large loss at your office, like a fire or tornado.

By no means is this list all-inclusive, so take a few moments and think about every aspect of a team member’s day and how you can limit their exposure to germs inside your shop and out on the jobsite. Doing this will certainly reduce the risk of your employees contracting the virus at work.

Written by: Eric Petersen

Coronavirus and Insurance Claims

Coronavirus And Insurance Claims

With all of the attention that the coronavirus (COVID-19) is getting, many tree service owners have asked us if they could be held responsible in any way if their employees or customers were to become infected. The answer really depends upon the specific circumstances of the infected person, but let’s take a deeper look at insurance coverage and illnesses.

To start, let’s discuss how flu epidemics are treated in contrast to location-specific illnesses like E. Coli or Salmonella. An outbreak of Salmonella can often be traced back to an exact source of contamination. This allows the local health department to take action against the company who harbored the bacteria. Depending on the facts surrounding the outbreak, the business could be liable for any illnesses or deaths associated with the outbreak. There are custom insurance coverages available to protect businesses that can be purchased, however, this is much more common in the food service and hospitality industries than the tree care industry.

Now during a flu epidemic, where someone could pick up the virus almost anywhere, it is near impossible to connect the contraction of the illness to a particular business or location. Therefore these events are unlikely to trigger a liability to your tree care company.

What we know about the coronavirus is that it is spread from person to person like the flu. The new known cases rarely have any connection to a specific location or source of infection, consequently the claims analysis for an infected coronavirus person would be handled similar to that of the flu.

In regards to Workers’ Compensation, a coronavirus infected employee could make a successful claim, however, there needs to be a very specific set of circumstances. In most states for a workplace illness to qualify as a Work Comp claim, it must be proven that the employee was subjected to a unique environment that is not common to the general public. If that unique environment was a known location to have a coronavirus outbreak and the employee was sent there to perform their work duties and they contract the virus, they could claim the illness on Work Comp.

In summary, despite the real fear of a widespread coronavirus pandemic, there will most likely not be business insurance coverage available to infected persons. Take all precautions to limit exposure to the virus, just like you would the flu and make contingencies for your office team to work remotely if possible to limit the spread throughout your organization. If you have a specific employee contract the virus and are concerned it may qualify for Work Comp, turn it into your insurance company right away and let them investigate it.

According to the Centers for Disease Control (CDC), here are some tips to minimize the impact of the coronavirus.

Ensure sick employees stay home and are symptom free for at least 24 hours before returning to work.

1. Be flexible with your sick leave policy and make sure employees know what they are expected to do when sick.
2. Educate employees on proper self-hygiene, like washing hands and covering your mouth during a cough or sneeze.
3. Keep cleaning supplies, tissues and hand sanitizer stocked and readily accessible.
4. Perform routine cleaning in your shop and office as well as providing disposable wipes to employees to keep their individual workstations clean.
5. Check the CDC’s Traveler’s Health Notices for travel guidance before sending an employee on business.

Written by: Eric Petersen

7 Deadly Sins of Workers Comp

7 Deadly Sins of Workers Comp

If there is ever a place where the phrase ‘attitude is everything’ holds true, it is certainly in the Work Comp world. After partnering with tree care companies over the past fifteen years, I’ve noticed distinct patterns in the attitudes of business owners on how they view Workers’ Compensation and their individual company’s financial strength. These observations led to the creation of the 7 Deadly Sins of Work Comp analogy to help tree care owners and managers avoid destructive behavior.

When a tree care company exhibits any of the characteristics listed below there are grave consequences to both the business’ fiscal health and overall culture. The 7 Deadly Sins of Work Comp are listed starting from the most to least dangerous for a tree service.

Pride – dangerously corrupt selfishness – The deadliest Work Comp sin is Pride. Pride results when tree service owners believe they are already doing the best they can to prevent injuries from happening and they think they know everything about how to handle them. This prideful mindset blocks their ability to learn and grow as a leader for their company, putting their organization and everyone involved in a very precarious situation. Being open minded to suggestions and improvements on safety and injury handling practices can combat Pride. A tree care company owner can never learn too much about how to keep their employees safe and how to lessen the impact of injuries.

Wrath – uncontrolled anger or vengeance – Far too often, a tree care owner or leader gets so fed up with Work Comp that they assign the responsibility to someone else in their company. Their frustration, anger and negative attitude about the system demolishes any positive aspects of Work Comp and sets the company up for failure. A commitment to building a strong safety culture and implementing proper documentation and best practices for Work Comp, must start at the top of the company. The leaders should employ others on the team to help achieve success, however, the responsibility should never be assigned to someone else out of frustration or anger at the system.

Lust – intense longing – Every tree care company wants the lowest possible cost to their Work Comp. However, the intense desire for the lowest cost often blinds the business from how to properly achieve it. The insurance industry, unfortunately, has played a large part in creating this longing. Rather than helping to educate their clients and prospects on how to reduce their long-term Work Comp cost, most insurance agents simply focus only on beating the price of the current insurance company. This is exactly what happens to your customers when your competitors are focused solely on providing cheap tree care services and do not take the time to work with the customer on proper tree care. It is perfectly normal to want to get the lowest cost for your Work Comp policy, however the owner needs to make sure they understand how the system works so they can continue to keep their cost as low as possible into the future and not be blinded by a one-time low quote.

Sloth – lack of interest – The Work Comp sin of Sloth is similar to Pride, but instead of the tree care owner believing they are doing everything they can do; they have a disinterest in proactively preventing and managing injuries. Accepting that injuries are “just a part of tree work” is the surest way to have your company suffer because of them. The impact of the injury multiplies significantly when the tree care owner intentionally does not do anything to manage the injuries when they do happen. To avoid this, the owner must commit to preventing injuries from occurring and create a process to consciously manage them. Written policies and procedures, like safety and return to work programs, as well as injury reporting guidelines are part of the preparation a tree care company should go through to minimize both the financial and emotional pain of an injury.

Envy – insatiable desire – It doesn’t happen often in the tree care world, however, some employees will view Work Comp as an easy paycheck and grow envious of those that get a “free-ride” from the Work Comp company after an injury. If an employee is injured and cannot perform their assigned work duties, they will receive a paycheck from the company’s Work Comp policy. To dodge this sin, institute a formal return to work program outlining what tasks an injured worker can perform for your company. Make this a part of your employee handbook and have all employees sign the handbook, stating they understand that if they’re injured the company will provide work for them to perform within their medical restrictions. Communication between the tree care company, the injured employee, and the treating physician is critical for an effective return to work program.

Gluttony – overindulgence – Not only can an injured employee abuse the Work Comp system, but tree services may also be gluttonized by the medical community. Now, the overwhelming majority of doctors will do their best to return the injured employee to work as quickly as possible. However, a tree service must make sure the treating physician doesn’t see a Work Comp claim as a blank check. Treating physicians have the authority to assign the injured employee off of work to help the injury heal. Thus, just like with Envy, having a solid written return to work program in place protects a tree service from being taken advantage of. Ensure that the doctor knows immediately of any light duty work that is available so they can write any physical restrictions to accompany the light duty. Top performing tree care companies have established relationships with medical clinics before any injuries occur, thereby eliminating most of the potential for errors in communication and gluttony by the doctor.

Greed – desire by trickery – The final Work Comp sin happens when tree care owners intentionally misclassify their employees on their Work Comp policy to get a lower rate. Like other forms of deception, intentionally misclassifying employees sets up the tree service for audit penalties and disciplinary action from the Work Comp insurance company. Not only will the tree service receive an increase in premium from the audit, many insurance companies will non-renew policies if different classifications should have been used at the start the policy. The acceptance of different class codes is something that needs to be agreed upon with the insurance company prior to the policy start date. Owners must work with their insurance agent to understand how to track and report payroll if they can use multiple codes for an employee.

Don’t go to Work Comp hell! Avoid the 7 Deadly Sins of Work Comp to keep your business as strong as possible.

Eric Petersen of ArboRisk Insurance presented this topic at the 2019 TCIExpo in Pittsburgh, PA.

Written by: Eric Petersen

3 Simple Social Media Metrics

3 Simple Social Media Metrics

You’ve done it. You’re there. You’ve created accounts for your business on Facebook, Instagram and LinkedIn and have begun cultivating relationships with your followers on each. You feel good – this is what all the experts talk about right? Create accounts, show up, engage with your followers, and you’ll get business from it.


But what happens when your engagement drops off? Or your page likes plateau and suddenly you are staring at the same amount of followers each week? What went wrong?


You are not alone. Many business owners make the mistake of assuming that simply have the social media channel will be good enough. However, the human attention span is fickle, and the demand to ensure content is always changing and dynamic is always there.


The good news is, there are ways to adjust and improve upon your social media accounts to ensure that this does not happen to you. Finding ways to measure your social media metrics will allow you to see what works, what doesn’t work, what completely missed the mark, and what is helping your social media presence grow and thrive.


Check out the measuring metrics below to get started enhancing your social media today!


Track Your Post Likes
On average, how many likes do you get on any given post? Regardless of what the number is, start paying attention to which posts receive more likes and which receive less. Craft your content calendar around which posts seem to do better and focus on those posts for the upcoming month. Your strategy should always include posts that you hope will perform well, too! The more diverse content you can utilize, the more you will be able to tell what your audience strongly reacts too and what falls flat for them.


In my experience, posts that contain employees or celebrate an accomplishment always perform better than technical tree care related posts. Be sure to throw in some humor too – no one wants to look at a feed that is only “This is us. This is us working. This is a service we offer.” When accounts become too robotic, people tend to lose interest.


Measure Your Engagement
Begin by observing what an average month of engagement is like on your account. Track how many comments you receive on each post. At the end of the month, compile your data and discuss what worked and what did not. For the next month, create your posts around the content that did work. Tweak the photos you use or the words you include to see if that makes a difference. And, most importantly, set a goal for your business for the month. Maybe you want to try to have at least one comment on each post; or maybe you want to get to 15 comments total for the month. Whatever it may be, focus your posts on this goal and work towards crafting engagement with your followers.


Review Your Follower Count
Start with your baseline of follower count and then set a goal for the upcoming month of how many more followers you’d like to attract. Brainstorm ideas that will attract more followers. Boosted posts or sponsored ads are a great place to start for attracting more likes. There are specific options you can use to target people specifically for page likes. Use your other social media accounts to attract followers to each of your accounts. If you have a great following on Instagram, but a so-so following on Facebook, post on Instagram letting people know that they can also follow you on Facebook. However, if you do this, make sure you give them a reason to follow you on both platforms – people want to see different content; if you are posting the same things on both, this tactic may not be successful because you are not giving them a reason to follow you on both platforms. Inviting your own friends, or asking an employee to invite their friends, has also proven successful for some businesses (although this is more of a quick fix than a long-term solution). At the end of the month, see which tactic worked best for your business and discuss duplication or changes you could make to enhance the strategy.


To grow your social media presence, it is very important to keep metrics in mind and measure them to gain a better understanding of what types of posts your audience is looking for. The more you take the time to observe what is happening on your account, the better you will understand what works and what does not. Ultimately, the more you pay attention to these measurements, the more your social media presence will thrive.

For help creating a social media strategy, contact the ArboRisk team today!

Written by: Katie Petersen

ArboRisk Year in Review

ArboRisk Year in Review

Wow! What a year for ArboRisk! Thank you to everyone who has made 2019 such a success! From all of our current clients, weekly tip subscribers, internal team members and industry partners, I truly appreciate everything that has been done to help the tree care industry this past year!

Because this is the last weekly tip of the year, I found it only fitting to end by recapping some of the highlights and my favorite moments of 2019.

On the business side of things, ArboRisk saw tremendous growth this past year. We added five extraordinary consultants to the Thrive team starting with Jim Skiera and Katie Petersen in January, followed by Peggy Drescher, Margaret Spencer and Dawn Thierbach in September. Their knowledge and industry experience are unmatched in the tree care and has made such a huge impact on the entire ArboRisk program that we are expanding our services even more. Look for a revised menu of services coming in the beginning of 2020!

Being an active participant in the tree care industry is one of our guiding principles here at ArboRisk and this past year we did just that. Overall, our team attended 13 tree care conferences and gave 10 presentations at those events all across the country. We are officially licensed in 25 states with plans to add a few more in early part of next year and now insure over 250 tree care companies!

While being successful at the office is nice, more importantly the ArboRisk team had a fantastic year personally. 2019 brought four wedding celebrations to our team, with Eric & Katie starting off the ArboRisk wedding season in August, followed by Dawn’s daughter in October, Amanda and her husband, Chris, in November and Ryan and his wife, Jill, in December. Malcolm became the first insurance agent in Wisconsin to earn his CTSP designation! Jim and his wife Colleen moved out to Colorado to be closer to their grandkids. Peggy started her own consulting company and is helping even more arborists get home safe each night. Margaret continues to live her personal passion by teaching first aid and CPR to tree care companies.

As you can see, 2019 was an amazing year here at ArboRisk! Again, I deeply appreciate everyone’s contribution to this wonderful year and look forward with so much excitement and optimism about the coming New Year.

I wish you the very best Happy New Year and an incredible start to 2020!!

Written by: Eric Petersen