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Easily Increase Your Social Media Engagement

by | Sep 25, 2020 | Marketing | 0 comments

Easily Increase Your Social Media Engagement

The number one question I am asked when consulting with different tree care companies is, “How do I increase engagement across our social media platforms?” It can be incredibly frustrating to work so hard to produce quality content and have your followers scroll past without taking the time to even LIKE your post. Fortunately, there are some quick and fairly simple ways to help your engagement increase across your platforms.

Tip #1: Earn engagement

The top piece of advice I can give to help increase your engagement is to earn it. What do you do on a daily basis to encourage your audience to engage with you? Are you commenting and engaging on their posts? Are you posting content beyond sales pitches? Are people seeing #BTS (Behind the Scenes) of your life and business?

In order to see your engagement increase, you need to be an ACTIVE participant on your social media.

Tip #2: Create a trackable strategy

First and foremost, you should have a strategy when it comes to your social media accounts. Second of all, you should be able to track it in a way that makes sense to you. Take the time each month to analyze what you are doing. Which posts received the most likes? Which posts were saved the most? How many people viewed a particular story? How many DMs did you receive regarding your content? Which hashtags increased your exposure?

In order to up your engagement, use these numbers and create new content around what has already worked for you.

Tip #3: Likes does not equal reach

You never know who you are influencing. Just because someone doesn’t take the time to hit that “LIKE” button (even though it is literally the easiest thing on the planet to do), doesn’t mean they are not watching you. Something you post may trigger a sale or outreach 2, 4, or 6 months down the line. Do not give up simply because you are not seeing the “Likes” come in like you want. By continuing to show up with quality content, you are positioning yourself as the expert in your industry.

Even when you think you are not, you are making connections that will someday positively impact your business.

All in all, increasing your engagement does not need to be frustrating or defeating. Take the time to look at your strategy and Keep. Showing. Up. The more times you show up authentically, the better your engagement will continue to be.

 

For additional help with objection handling and one-on-one sales training, check out ArboRisk’s Thrive Sales & Marketing Package! Our team of industry experts has the skills and knowledge to help you take your tree care company to new heights. Click here to learn more!

Written by: Katie Petersen

4 Must’s of Effective Leadership

by | Sep 25, 2020 | Business Strategy | 0 comments

4 Must’s of Effective Leadership

isIn that last couple of decades, neuroscientists have shown that one of the most important aspects of effective leadership is emotional intelligence. A well-known leader in this research is author Daniel Goleman. Goleman states that one of the most important roles of a leader is helping employees engage in their work, ultimately leading to a satisfying work life balance. A key to unlocking that engagement is emotional intelligence.

Although leadership typically focuses on external pieces; such as employees or the direction of the organization, we first need to focus on ourselves, the leaders. In his book “Primal Leadership”, Goleman discusses the importance of leading your followers with emotional intelligence. Whether we like it or not, there is a direct correlation between the leader’s mood, employee’s moods, and performance. Below are 4 key pieces to effective leadership utilizing emotional intelligence:

1)Know Yourself

As a good leader, your employees will mirror your moods, work ethic, and even decision making. This means that the most important piece of being a good leader is being aware of yourself and your mood. If you, the leader, are upset and communicating poorly, what impact will that have on your employees?

Goleman mentions three things we can do to make sure our mood isn’t negatively impacting our followers.

1.Self-Awareness: What mood are we in? Why are we in this mood?
2.Pausing/Reflecting: What impact does this have on others? Is it beneficial or harmful?
3.Adjust: What mood do we need to be in to lead effectively? How do we adjust?

Though these sound simple and straight forward, building self-awareness into your everyday life will help with more than just building strong work environment.

2)Know Your Employees

Once you’ve got a hold of your own emotions, we can start looking out towards our employees. Think of morale, motivation, and optimism as three good measures for productive employees. Outside of work, how do you make people close to you feel like you understand them? An MIT article mentions 3 ways to help people feel understood:

1.Questions: Asking employees how they feel or what their thoughts are on certain topics is the best place to start.
2.Active Listening: Active listening is the idea of repeating what others say to you without inputting your own ideas to make them feel heard. Disregard your personal opinions at first to make sure you’re really understanding how they feel.
3.Perspective: It is important to understand where your employees are coming from in their perspective, not yours as the foreman, manager, or even owner. This will help you work towards a solution much more efficiently.

3)Know Your Organization

Organizations are constantly shifting, often times based on the needs and preferences of their employees. An effective leader should be able to adapt to the culture of the organization as it grows. One important distinction is understanding that there may be different cultures in different departments, each requiring a different style of leadership. I’d challenge you to assess your company culture as a whole, at a department level, and potentially at the level of each crew. This should help identify who your core leaders are, and what type of leadership they need to utilize in each role. Below are some questions to help you get started:

1.What is the organization most known for?
2.What is the organization best at?
3.Where is the organization headed?
4.Who is in charge of getting it there?

 If you need help addressing culture concerns, take ArboRisk’s culture assessment! This assessment can give you a baseline for where your culture is at and you will receive a FREE one page summary of your results!

4)Create a Vision

Effective leadership, and effective organizations for that matter, all require leaders and their employees to work towards a common vision. A clear vision. It is the leader’s responsibility to ensure everyone has a positive outlook on the organization’s vision, creating a positive work environment. The leader should be able to understand bottlenecks arising out of working towards the vision, listen to the employee concerns, and come up with creative ways to work around those issues ultimately keeping the organization on track. This is usually done with the following:

1.Delegating: This is where creativity can come in. Who is best at specific tasks? Who enjoys specific tasks to ensure they’ll be done proficiently?
2.Goal Setting: Visions are long term, goals are short term items that help work towards completing the vision. How can you utilize goals to help motivate your crews?
3.Coaching: “Success is in the journey, not the destination.” Utilize working towards the vision as a way to help your crews grow and learn.

The organization has its goal, but so does each employee. Most people want growth, some want money, others want education. Learn what drives your employees and build that into your overarching goal.

How important are leaders within your organization as it stands? I’d argue leaders are the engines that drive an organization towards its future goals.
A strong company recognizes the need for effective leadership within their organization and utilizes leadership to motivate employees to work harder, smarter, and more efficiently. I’d encourage you to check out some of Daniel Goleman’s work, but there are plenty of resources discussing effective leadership on YouTube as well. This process will hopefully help not only with achieving your company vision, but building a strong company culture along the way. Feel free to reach out with any questions!

Sources:
https://hr.mit.edu/learning-topics/leading/articles/basics#forms
Primal Leadership, Written by Daniel Goleman

Written by: Malcolm Jeffris, CTSP

Plant Health Care Safety Tips

by | Aug 31, 2020 | Safety | 0 comments

Plant Health Care Safety Tips

It is always important to wear your Personal Protective Equipment (PPE), however, working with chemicals in Plant Health Care (PHC), is another story. As a tree care owner, you must make sure your PHC team takes PPE’s seriously. Here are some helpful safety tips to pass onto your PHC team.

Change of Clothes – Keep at least one change of clothes in the vehicle. A change of clothes can make a difference in having to wear the original clothing/shoes that you may have spilled chemicals on during the course of the day home. Place your change of clothing in a sealed plastic bag, when it is time to go home put your chemical residue clothing in the bag and wear the clean clothing/shoes home. Remember to wash your hands after touching your chemical residue clothing. Also wash your chemical residue clothing by itself, do not mix wash your chemical residue clothing with your spouse or children’s clothing.

Gloves – It is imperative, that you wear chemical resistant gloves. When you take them off be sure to wash your hands (a disinfectant wipe can be used for this if in the field). If you don’t wash your hands, popping a candy in your mouth, smoking a cigarette, eating lunch, etc. becomes a game of Russian Roulette – what chemical am I going to taste today. Above all after washing your hands, do not touch your clothing again. Clean your gloves every night – you don’t want to put the gloves on with chemicals from the day before on them. Make sure your gloves go up to at least mid-forearm. If a chemical spills and reaches over the top of the gloves – change your shirt.

Long Sleeve Shirt and Pants – Simply put wearing a long sleeve shirt and pants will protect you from chemical burns on your skin. However, those clothes must be changed right away if you spill any chemical onto your clothes, as the chemical will soak into the fabric and then your skin.

Safety Goggles and Helmet – No one wants to lose their vision due to a chemical splash. So wearing googles are another must wear when working with chemicals. Ensure they fit tightly around your eyes. Your safety helmets also is important in protecting your scalp from the chemical and from blunt trauma that may happen with a broken hose or a slip and fall on a hard surface.

Rubber Boots – Wearing rubber boots and keeping them for only plant health care work is smart. Your feet walk through the mist from spraying and they get chemicals spilled on them. Make sure they do not have any leaks. It is a good idea to take them off without using your hands – try to buy them the right size so you can slip them off.

Disinfectant Wipes – Since chemicals can be transferred to any surface that you touch, utilize disinfectant wipes while in the field and make note of any areas that need a thorough cleaning when you get back to the shop. It is a good idea to bring your lunch in metal container, that way you are sure that no chemicals are touching your food in transport. Wipe down the steering wheel and seats of your truck before you touch anything with your hands. Everything that you touch with your gloves on, or from spills gets contaminated with residue from the chemicals.

If we have learned just one thing from COVID19, it is that it is very difficult not to touch your face or other parts of your body – remember that everything you touch could be contaminated by chemicals – WIPE THE SURFACES DOWN WITH A DISINFECTANT WIPE!

These are just small ideas to think about when working with chemicals – sometimes they do not receive the warnings that they deserve. Whatever chemicals you are working with just be safe about it – think through all the scenarios that might come up during the day where you could have contaminated yourself. Maybe have a group safety meeting and think of all the ways that chemicals can contaminate your workspace. If you do not have anyone working with you, think about the chemical contacts you do during the course of the workday and how you can possibly do better in the future controlling the chemical contaminants.

Above all – be safe!

Written by: Dawn Thierbach

Driving Tests for Tree Care Companies

Driving Tests for Tree Care Companies

by | Aug 24, 2020 | Risk Management | 0 comments

Driving Tests for Tree Care Companies

For many arborists, one of the largest draws to the tree care world is getting the chance to operate any of the specialized trucks that are utilized within the industry. From dump trucks to bucket trucks to grapple trucks, tree services usually have some unique vehicles in their fleet, but they all come with hefty price tags. So why don’t more tree services employ a driving test before allowing employees to take their mortgage-sized vehicles out to the job site? I think the simple answer is they don’t know how to structure a driving test.

Prior to allowing an employee to drive a company vehicle, we strongly recommend having that employee complete a driving test. There is no perfect driving test out there, but here are the steps to building an effective test.

Determine the vehicle(s) used for the test – Most tree care companies have an assortment of different vehicles. We recommend that each driver passes a driving test for each type of vehicle that they can drive.

Designate a current team member(s) to facilitate the test – This team member must have obviously shown proficiency in operating the type of vehicle that will be used during the test and have an understanding of what to look for to approve a new driver.

Decide on what components you want to incorporate into your test – Driving tests should include a number of skills to properly verify the knowledge and skill level of the driver. At minimum a test should include: pre-trip inspection, starting, stopping, turning both directions, backing up and parking, etc. however, you may also want to include trailer attachment and/or permanently attached equipment operation (aerial lift, dump body, etc.).

Determine a safe route for the driving test – You most likely will not have enough room in your yard to do a full driving test, so search out an area or route close to your shop to perform the test. Consider the components that you will be testing for when selecting your route.

Create a checklist or sign off sheet for the facilitator to complete during the test – Obviously you will need to have some written proof of what was discovered during the driving test. Create a simple checklist for the facilitator to use and reference afterwards in making recommendations for additional training for the employee.

For more help in creating a driver test, reach out to an ArboRisk team member to get signed up for Thrive.

Also, stay tuned for details on a new workshop coming in October in collaboration with Streamside Green and Victorian Gardens. This workshop will cover proper Driver and Fleet Management.

Written by: Eric Petersen

Supervisor, Manager, Director?

by | Aug 17, 2020 | Business Strategy | 0 comments

Supervisor, Manager, Director? Leadership your tree care company

As your business expands from one to four, to fifty employees there is a need to establish some layers of responsibility amongst your leadership team. Its best to clarify these layers with job descriptions. The terms supervisor, manager and director are common titles, but what are the differences between the three?


If you are not sure, don’t be embarrassed. There are a lot of similarities but each has a clear definition and knowing the difference is vital if you’re planning on hiring someone to oversee a crew or department.

Supervisor
The title of “supervisor” is often one of the first managerial positions within a company hierarchy. Often supervisors are promoted from within, rather than hired from outside. He or she is typically a high-performer who has been with the company long enough to be intimately familiar with both the company policies and the quality of work expected from the rest of the team.

Supervisors generally oversee a group of people in similar jobs, who are doing similar work. Their role is assigning work and keeping employees on track. Supervisors usually plan work daily to meet project objects and deadlines provided to them by a manager. Supervisors are often hands on and assist with training new employees.

Manager
Managers manage resources — whether financial, material, or personnel. Managers have decision-making capabilities regarding those resources. They determine what equipment and materials to purchase, establish project deadlines and who and when to hire and fire employees.

Because the responsibilities are greater, managers need to have more insight into the broader operations. They make sure work is performed within the policies and procedures of the company. A manager allocates resources to meet company goals. Depending on the size of the company, a manager may oversee employees directly, or oversee a team of supervisors.

Management positions require additional experience and often education and training. In most organizations, a manager is tasked with day-to-day concerns. For example, a manager may be more involved in overseeing employees and supervising the implementation of team or company-wide initiatives. The manager is the one with a hand on the wheel, keeping everyone on the right course. Managers are expected to encourage, mentor, discipline and evaluate employees on a frequent basis.

The planning horizon for managers is typically one week to a year.

Director
A director is a manager of managers. A director is focused on implementation of company-wide initiatives. This position is tasked with formulating what will be next on the company or division’s agenda. Rather than having a hand on the wheel, the director is charting the course to come, before delivering instructions for managers to carry out. Directors formulate a vision of what success will look like.

A director is responsible for examining and evaluating the organization’s process. Where are the shortfalls? Where are the bottlenecks? Where is the system working and where is it failing? The director is tasked with solving these challenges. Directors are responsible for long term planning. The horizon is typically one to three years out.

For the small tree care company owner, you may be all three, however, the key for you is to understand you are responsible for both day to day and long-term planning. Make sure you take time to look to the future. Planning to hire the right people to take over the role of supervisor and manager will ultimately free up your time to do director level work, which is the key to successfully growing your company and profits.

If you want your company’s leaders (managers, crew leads, etc.) to grow professional and truly become extraordinary, check out ArboRisk’s Thrive Leadership Development Package! Our experts will work with your leaders one-on-one to build their leadership skills, thereby increasing team loyalty, efficiency, and profitability.

Written by: Jim Skiera