Marketing Trends for 2022
Written by Katie Petersen
2021 was a unique and interesting year for marketing trends – but let’s be honest, at this point, every year the world sees new and interesting marketing trends that take us by surprise. That being said, it should come as no shock that diverse and different marketing trends are on the rise for 2022. As you dive into your marketing for 2022, let’s take a look at what trends you should be looking at and how you can incorporate them into the marketing plan for your tree care company!
Coming in as no surprise, video marketing continues to be a rising trend. More specifically, short-form content, in the form of Tik Toks and Instagram Reels, are the hottest platforms. With Instagram Reels, users enjoy the quick snippets of information, while creators see their account being prioritized by Instagram, due to their focus on Reels within their algorithm. To set your tree care company up for top level video marketing in 2022, I suggest becoming active on Instagram and Tik Tok. Start playing around with ideas for short videos you could promote – a “day in the life of an arborist” video may interest your clients, a bad pruning vs. good pruning job, or creating a montage of customer reviews from satisfied clients.
Raise your hand if you have ever bought something off of the internet because an account you follow promoted it and gave it good reviews. Yes, we’ve all been “influenced” at one point or another. 2022, however, has been dubbed the “year of the creator,” so it is important for your tree care company to understand and embrace this trend. When you think of the tree care world, is there anyone who comes to mind that you trust their opinion on? How could you partner with them to promote a service, a product, etc.? Is there a clothing wear company that you could partner with to promote their product while also having them promote across their channels? Perhaps one of your clients has a substantial following on a social media platform; work with them on how they could promote your business. Influencer marketing knows no boundaries – it is simply a matter of reaching out to connect and cross-promote products or services.
2021 saw the rise of Clubhouse as a social audio app that allowed users to listen to, learn from, and chat with like-minded creatives. So it is unsurprising that 2022 will definitely see an increase in audio content consumption. If you have a blog post, consider moving that content to video or audio form. Having audio on your website will help with Google rankings in the coming year. If you have the time, starting a podcast is another great way to create audio content (who doesn’t love listening to a podcast while driving?!).
In addition to audio, livestreaming is also on its way up for 2022. Users viewing live content is actually shown to be up about 250% from last year. Livestreams allow viewers to connect immediately with sellers and builds trust and rapport in real time – as opposed to perfectly curated content. One way to get into livestreaming is to host a Facebook Live discussing what your company does, host a Q&A session allowing potential clients to engage directly with you, or announce new services or products that your company offers directly to the consumer. ArboRisk, for example, hosts a Facebook Live the last Wednesday of each month in our “Tree Talk” Facebook group, where we discuss our topic of the month (Hiring & Recruiting, Business Planning, Sales & Marketing, etc.). Livestreaming is an easy way to connect immediately with customers and should definitely be a part of your marketing for 2022.
It’s 2022 and SEO isn’t going anywhere. The tried and true way to drive individuals to your website is still holding strong and can be a leading source of new business for your tree care company. To increase your SEO, if you have not done so already, consider starting a blog! This is a great way to continually update content on your website and drive users to your business. Make sure to write long-form content when doing so – search engines favor content that is 2500-3500 words. Ensure that your website is mobile friendly, as well! Roughly 60% of searches are done on a mobile device and ensuring your website is mobile friendly is an easy way to increase your SEO.
These are just a few of the emerging trends that are expected in 2022. The more you are able to look forward and plan content accordingly, the better positioned you will be with your marketing now and into the future.
Need help creating a marketing strategy for 2022? Check out our Thrive Sales and Marketing Package or contact an ArboRisk team member today! It has all you need to help take your company to new heights!