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Hiring During Times of High Unemployment

Hiring during high times of unemployment

Hopefully, like me, many of you are trying to find the positives during this on-going pandemic. One of the positives is with the record high number of unemployed people, your recruiting efforts may have gotten a lot easier. I know that may seem counter-intuitive, however, the longer this pandemic carries on, the more willing people will be to search out a career change. If your tree service is like many that I’ve talked to in the last two months and continuing to thrive, now could be a great time to get new employees.

That said, times of high unemployment does not necessarily mean that hiring will be easier. With so many people out of work, you will be getting more applicants for an open position that you have, many of which will not be qualified to do the work. Sorting through the additional applications will obviously add extra cost to the hiring process, so if you haven’t established a hiring procedure within your tree care company, now is the time to do it.

Job Descriptions – Putting together a solid hiring process starts with having written job descriptions for every position within the company. There are many different places that you can find job description templates to get you started. Use the template and customize them to your organization.

Career Path – Once you have the job descriptions done, create a logical path that an employee could progress within your company. Make this a visual document that is easy to understand and read. We have an entire article here on career paths.

Paperwork – What forms and paperwork do you need to bring a new employee onto your team? What background checks require a signature from the prospective employee. How will you accept applications? These are all questions you need answer and prepare yourself for before opening up a position.

Interview Process – How will you be handling interviews, via phone, Zoom, in-person? There are a lot of different ways you can set up your interview process, the main concern however, is that you follow the same process. You do not want one candidate to get a perceived advantage or disadvantage because you had a variable interview process. For more ideas on the interview process read our article here.

Who Do You Want – Especially with the potential to receive many more applications than before you need to be laser focused on who you want as an employee. This could be personality characteristics, physical qualities, tree care experience, etc. Hone in on what that perfect team member will look like within your organization and write this down.

Having the right employees on your team is one of the fundamental building blocks of a tree service’s risk management program. That’s why we have been helping tree services with their hiring and recruiting efforts for years now. If you would like any more help on your hiring and recruiting efforts, reach out to an ArboRisk team member today.

Written by: Eric Petersen

Creative Benefits for Employees

Creative Benefits for Employees

Written by Eric Petersen, CIC

I’m often asked, “Eric, what employee benefits should I be offering?”

As the case with almost everything in the insurance world, my answer is “it depends.”

Because the world of employee benefits is so complex, I invited Ernie Pearson of Aflac to have a conversation with me surrounding some of the more common problems that he hears from tree care owners when talking about benefits.

Problem: We are constantly understaffed and have a hard time retaining the good employees we do have.

Solution: In a very competitive hiring market with low unemployment a business needs all the tools that it can to set it apart from its competition. Quite often people are looking for a job opportunity that provides a solid benefits program and positive working environment to one that may offer a little more money.

 

Problem: My business is too small to qualify for group plans and I can’t afford it.

Solution: Most plans only need 3 people to establish a group and many of the plans cost less than $2 per day. Some benefits can also be offered completely voluntarily to the employees with nothing but some minor administrative time as a cost to the business. Plans can also be sold direct without the need for an employer group to be established.

 

Problem: I already offer health care and dental insurance so how can supplemental benefits help my business?

Solution: With rising health care costs and often high out of pocket costs for affordable plans, supplemental benefits offer options to help pay for those expenses with locked in rates. Not only that, it can allow you to scale back to a more affordable plan and provide benefits to pay those deductibles with often a lower cost to the business. Also, these supplemental plans can include a variety of things that aren’t covered under some major medical insurance policies.

 

Problem: One of my biggest concerns is how to keep my workers compensation rate in check.

Solution: Because tree care companies have a high potential for on-the-job injuries, they can benefit greatly from offering short term disability paired with a supplemental accident plan. The short term disability offers employees an option to collect some money in the event of an off-the-job injury without becoming a liability or “Monday morning workers compensation claim” if they come to work hurt. An accident plan will pay for injuries that happen both on and off the job, providing employees quick money in their pocket to help cover those immediate incidental costs that arise.

 

Problem: My employees aren’t interested in benefits, all they want is more money.

Solution: Without properly educating employees on what our benefits can do for them, they almost always want more money today. Tailoring your benefit plans specifically to the needs of each employee, will provide solutions to the gaps in their insurance and still allow them to decline if that’s what they choose. As far as more money goes, statistically speaking, employees only remember a raise for about 24 hours.

 

So get creative when looking at employee benefits as there is no one-size fits all answer for the benefit question! If you have further questions regarding what employee benefits you should be looking, contact an ArboRisk team member today or contact Ernie Pearson directly at 920-858-7505 or [email protected].

Better Relationships = Better Recruiting

Better Relationships = Better Recruiting

Recruiting new employees to your company is typically one of the hardest parts about owning a tree care company. There are so many creative ideas to recruit new employees that one article can not simply cover them all so I want to just focus on one very powerful way; organizations.

What I mean by organizations, are the membership based groups that are well established and have a mission to help their members. Your local ISA chapter, a military veteran organization, a local chamber of commerce are all examples of established organizations whose goal is to serve their members.

Recruiting within organizations does not happen immediately, but when done correctly, will create a long pipeline of future employees for your company. To be successful, you need to create a positive relationship between your company and the organization. Volunteering your time and talents for the organization is the quickest way to provide value and begin to create a great relationship that will turn into a recruiting hot spot for you.

Now with so many great organizations out there, how do you choose which one to invest in to see the best results? Below are the four areas that you should look at when assessing each organization that you are contemplating working with.

– Members – You need to get a feel of what their membership demographic consists of. How many total members are there? What are the ages of the members? Does the organization know what the positions or titles of their members are? All of these questions will help you understand if your ideal employee is a part of this organization or not.

– Events – The best way to meet a potential new hire is in person. So ask the organizations what they have for events. Are there any Job Fairs or specific hiring events? If so, how many potential employees come to them? How about informal networking events? What about any multi-day conferences?

– Marketing – Learn how the organization communicates with its members. Gain an understanding by simply asking the organization if they send out a newsletter or email blast? Would you be able to write an article within their newsletter so prospective employees begin to see your name? Are there any sponsorship or advertising opportunities that you could engage in? The more your personal name and business name get promoted by the organization, the better reputation and more likely it is that new employees will come to you for their next job.

– Leadership – Understanding who the centers of influence are within each organization is a critical task to choosing which organization to partner with. This isn’t necessarily apparent from looking at an organization’s website, so you’ll have to do some digging to find this out. Is there an Executive Director who is a full time position? If so, get to know them personally. Are there long-standing Board members or very influential members who provide advice and direction for the organization? Who is in charge of the events? Each of these questions will help identify who are the movers and shakers within the organization and are the ones you need to connect with to get in front of more new hires.

Learning about these four areas for each organization will help determine which one you should focus on for recruiting efforts. As you know, a solid recruiting plan takes effort to build deep relationships, so do not try to get involved with too many organizations.

If you would like more help with Hiring & Recruiting for your tree care company, please contact ArboRisk today!

Written by: Eric Petersen

4 Tips to Minimize Credit Card Risk

4 Tips to Minimize Credit Card Risk

Credit card fraud is everywhere and it’s scary, especially for tree services!

Just this past week, an underground website called Jokers Stash claimed to have 4 million credit card numbers for sale taken from fast food chains and that is just the most recent example.

Because most tree services accept credit cards in some manner, I consulted with Spencer Shimon of Heartland Payment Systems, the nation’s 5th largest payment card processor, to learn how tree care companies can minimize their credit card risk.

The first thing Spencer mentioned was that the lowest risk transaction will always be one that done in person by you or your team; via Swipe, EMV (Chip Card), or Contactless (entering directly into a web portal). When doing this you do not keep any of the information as the service is paid for right away.

If you ever write down credit card information, whether taking the payment over the phone or asking for the payment information online, you are subjecting your company to a much higher risk level, ultimately risking higher processing rates.

That said, Spencer’s four tips to reduce your risk are:

Mobile Card Reader – Get a mobile card reader and encourage your team to take payments out in the field. This way, no credit card information is written down or stored by your company and will help ensure you’re being PCI compliant. If you do have to write the credit card number down, you must shred that document immediately after use. It should also help you get payment faster!
Proper Information – Make sure you get as much information as possible when taking a payment over the phone. If you’re only getting the Card Number, CVV, and Expiration, then you’re missing very important consumer verification information. Always get the Zip Code and billing address to go along with the credit card info to ensure your customer is using their credit card.
Verify – Make sure you have a system that’s designed to catch user errors. Mistakes happen, and people give the wrong information and sometimes enter the wrong information. Understand the credit card processing fees that your business is being charged is based on your level of risk. Catching those mismatches will help in paying less fees over time.
Documentation – Keep good documentation on what services were agreed upon and what is being paid for with the credit card. If your gut tells you that something is fishy about the way the customer wants to pay for the services, ask more questions and get everything in writing. You don’t want to have a customer paying for your services with a stolen card.
If you or anyone on your team is interested in finding out how to make sure you are PCI compliant, or interested in reducing your overall risk for processing credit cards, please reach out to a Thrive member today!.

Spencer Shimon is a Relationship Manager for Heartland Payment Systems, the 5th largest processor in the United States. They deliver credit/debit/prepaid card processing, mobile commerce, e-commerce, marketing solutions, security technology, payroll solutions, and related business solutions and services to more than 400,000 business and educational locations nationwide.

https://www.merchantbillofrights.org/

Written by: Malcolm Jeffris, CTSP

1 Storm – 4 lives

1 Storm – 4 Lives. When will enough be enough?

Storms ripped through northern Wisconsin on July 19th and 20th, 2019 toppling thousands of trees and causing a tremendously dangerous cleanup effort, which in turn ended in tragedy for 4 individuals. Four separate deaths have been reported from tree cleanup activities related to this storm. Four!!

While the details about each of these events are still under investigation, multiple factors played a role in these four families being changed forever.

Were these individuals Certified Arborists or have any training in professional tree care? Were they getting paid to do the storm cleanup work or just helping out a friend or neighbor? I don’t know those answers and not to sound crass, frankly I don’t care. They died and they shouldn’t have.

How can we as an industry still allow this to happen? How can we as human beings still allow this to happen?

After attending my first ANSI Z133 meeting this past April as a guest, I made a commitment to myself and the people that I work with both on my team and my clients that I would read every one of the Accident Briefs in the TCIA Magazine to learn even more about what is happening every day in the tree care industry. Reading these small articles does one major thing for me, it pisses me off. It pisses me off that people are still dying and severely injuring themselves almost daily.

It’s said that the pain of change is only acceptable when the pain of remaining stagnant is unbearable. Well I’ve hit that point. One storm and four deaths is unacceptable.

While traveling home from the second Z meeting that I have attended I could not help but write this article as I feel responsible that four of my fellow Wisconsinites won’t be celebrating Christmas this year. They won’t be able to enjoy another Green Bay Packer Super Bowl victory or be able to choose to retire when they want. Their fate was sealed and now all that is left are a bunch of “what if’s”.

So where are you going with this Eric? Every one of us has a responsibility to ourselves and our community (family members, neighbors, employees, coworkers) to help put an end to this mayhem. Pick up a copy of the Z133. Study it. Ask questions about it. Talk to everyone you can about it. But most importantly, follow it! These safety standards were written in blood. Don’t let the next one be written about your blood or someone’s that you love.

Join me in the fight that together we can make a difference and help every arborist get home safe each night.

Written by: Eric Petersen