2025 Marketing Trends

Written by Katie Petersen

What’s in store for the marketing world in 2025? Here are 5 things to keep on your radar as you plan out your marketing for 2025:

Putting Data at the Center

Do you analyze your marketing data? How often? Like most companies, you probably don’t do it as often as you should or thoroughly use it to shape your entire marketing plan. (It’s okay – the struggle is real!) That being said, 2025 is the year to put data at the center of your marketing plan. Analyze how your customers buy and when. What time of year is more popular for purchasing? What type of ads do they respond better too? Understanding how and why your customers buy will put your company at an advantage.

Analyzing data will become driven even more via AI. If you’re unsure of how AI can integrate into your data, I suggest doing some research to figure out how you can more easily utilize AI to get better data results. Once you have the results, it makes it 10x easier on your marketing team to identify trends and craft messages around things that truly resonate with your customers!

Utilizing Voice Command and Search

How often do you say, “Hey Alexa?” Or when was the last time you stated, “Siri, who won the game last night?”

2025 will see an even bigger rise in voice commands and voice search. At least 35% of US households own some type of smart speaker. So how can you tailor your marketing to be optimized to voice search? Instead of traditional SEO organization, voice commands are more likely to follow a natural speaking flow. For example:

Traditional SEO command: Best tree care companies in Milwaukee

Voice search: Alexa, what are the best tree companies near me?

Make sure your marketing is tailored to not only traditional SEO but also to voice search and command as well!

Genuine Human Connection

In a world that is becoming more and more enveloped in AI, it is important to remember that the majority of humans still crave genuine interaction with others. While AI can completely streamline your entire marketing process, it is also important to step back and analyze what AI should do vs. what should remain in the hands of human beings.

AI can feel performative and almost creepy at times. It is important for humans to remain at the helm of storytelling, personalization and design so that your marketing still resonates with your customers. 

Push for personalization

What was once a nice-to-have is now absolutely a must-have when it comes to crafting your marketing to tailor to the individual. Consumers not only demand personalization, they actively crave it – and they expect the company they are purchasing from to meet their needs. So how do you deliver even more personalization at a larger scale? Utilize AI!

AI can assist you in diving deep into your data to understand what prompts your customer to purchase from you. Utilize AI to sweep through your data to help you understand when, how, and what prompts your customers to buy from you. Be wary, however, of relying completely on AI. While AI can be excellent for data and technical aspects of marketing, be sure to keep a human voice in your copy and design. Remember: customers are craving personalization and genuine human interaction!

Video is King

If you’ve been on any social media platform, you know that video is still King. That will not change in 2025. In fact, marketers expect the use of video to rise even further throughout 2025.

Short-form video will continue to dominate in 2025 via TikTok, Instagram Reels, and YouTube Shorts. In the last year, these platforms have become content search engines, meaning that your video content should be optimized to perform well in a search setting. 

While short-form video is still dominant, 2025 will see a rise in long-form video as well. This is most often seen on YouTube but Instagram recently increased their Reels length to accommodate videos 3-minutes in length. Keep this in mind for longer, more in-depth marketing ideas.

Stay tuned as we navigate this exhilarating voyage through the ever-evolving landscape of marketing trends in 2025!

If you’re concerned that your marketing tactics aren’t ready to take on 2025, reach out to an ArboRisk team member to start our Thrive Sales & Marketing Package!