Short-Form Videos: Big Impact for Your Business in the Blink of an Eye

Written by Katie Petersen

If you’ve ever scrolled through Instagram or TikTok, chances are you got sucked into a catchy video that made you slow down and watch, only to vanish before your eyes. This is an example of short-form video content. But what exactly are these videos and why should your business make producing them a priority? Let’s take a look at what these are and how they can change your business’s brand!

What are Short-Form Videos?

Think of short-form videos as the bite-sized snacks of the digital world – tiny yet irresistible to the point that you cannot have just one! Normally less than 60 seconds, these little videos require an abundance of creativity, humor, easy to digest how-tos, or inspiration. The main platforms you will find these videos on are Instagram and TikTok. 


How Can Your Business Utilize Short-Form Video?

This is the million dollar question that every business has – how do I use short-form video to catch my audiences’ attention? Luckily, it’s much easier than you think! You can use short-form video to showcase a product or service you offer, share behind-the-scenes glimpses into your business, offer quick tips that will directly solve a problem for your audience, and even introduce other members of your team! These videos are your opportunity to directly connect and engage with your audience and help them to learn a little bit more about you and how your business can directly solve a problem for them.


The Perks of Short-Form Video Marketing

Short-form videos are attention magnets—they grab eyeballs faster than you can say “viral.” They do not require a lot of overhead; all you need is a phone to capture your content! They can be uploaded directly to a FREE platform where you can directly engage with potential customers. Plus, they’re shareable, which means your content has the potential to reach additional people beyond your audience in a matter of minutes. If you utilize high quality content, provide a good hook in the video as well as your caption, and capture your audiences’ attention with a Call to Action, you’ll have an abundance of people engaging with your content, thus increasing your chances of them buying your product or service.


In a Nutshell: Tiny Videos, Big Impact. 

In a world where attention is the hottest currency, short-form videos are the golden ticket for your business. They’re quick, snappy, and oh-so-shareable, making them a game-changer in your digital marketing playbook. So, grab your phone, get creative, and let these mini-masterpieces tell your brand story in the blink of an eye!

If you’re struggling trying to utilize short form video in your marketing, reach out to an ArboRisk team member today to sign up for our Thrive Sales & Marketing Package!