Sample Content Calendar

Film a quick video this week of yourself or one of your employees. Introduce them, ask them to talk about what they do for you, touch on one of the things they love about working in the aborist industry, and discuss how their work contributes to the preservation of the Earth.

Caption:

#MeetMeMonday Meet {NAME}! {NAME} has been with our tree service for {TIME}. To learn more about {NAME} and what he/she loves about our industry, check out our video below! Plus, learn more about how our company helps preserve our Earth!

Do you have a blog that you update consistently? If not, start one now! A blog is a great way to connect with your followers and clients and keep your website updated in a simple and easy way.

With fall approaching, you could potentially write about prepping your trees for fall/winter, pruning techniques for specific trees, or the importance of Plant Health Care. If there is a service you offer that you want to elaborate on or draw attention too, focus on that!

Once you have the article written (no more than 1 page), post it to your social media channels! This is also a great way to link directly to your website and encourage people to check out not only your post, but also the other tools you have available on your website!

While at a job site, take a few pictures of a service you offer. Try to do before and after photos to show the scope of what your company is capabale of. For added information, include 3-5 bullet points of steps you took to complete the job and how you worked with the homeowner to complete the job safely and efficiently. 

#TreeCareIndustry #CertifiedArborists #CaringforTrees

Share your post on your client service to your IG story. Share any additional photos or content if you have any.

From all of us at {TREE CARE CO}, we wish you a safe and happy 4th of July!

#TreeFunFacts #FunFactFriday

#MemeMonday

#TestimonialTuesday #TreeCareCompany #CertifiedArborist #ArboristLife

Rather than doing a post today, repurpose your post into an Instagram story. Share the testimonial and try to tag the individual if they have Instagram. On the next slide, take the opportunity to explain your sales process - what the client can expect, how the estimating process works, the day of the job, etc. The more you can expand upon why the individual gave you a positive review, the more insight you are giving potential clients into what working with you is like. 

It's Trivia Time! How well do you know us?! Submit your answers in the comments below - if you answer all three correctly, you'll be entered into a drawing to win 15% off one of our services!

Has your tree care service recently won an award? Share with your followers anything your company has been honored with recently!

This could be as big as an award from a national association or as simple as a community award. Either way, let your followers know what the order was for and why it was gifted to you! 

If there was an award ceremony, be sure to share pictures from that as well!

Give followers a quick Friday send-off and share some of your ups and downs from the week.

Bonus Tip: Do so in Facebook or Instagram Live to shake up your feed a little bit!

SCRIPT:

"Happy Friday everyone! I hope everyone had a great week and is looking forward to the weekend just as much as I am!

Just keeping it real over here, this week we had {X positive event} and {Y positive event}. These really helped enhance who we are as a company and solidified again why we are dedicated and certified arbor professionals.

One struggle we had this week was {Z event}. {Explain what happened} - Things do not always go as planned but that's a part of life! If anyone has any tips or suggestions for a similar situation and how they have helped themselves, please reach out! We are always looking for new and better ways to do things here so any feedback or suggestions would be so appreciated.

Thanks for listening and have a wonderful weekend!"

Post a quick Instagram story video of your current Saturday activity. This helps keep your page front and center for the alogirthm and gives your followers a look into your real life.

If you are working on a Saturday, post that too! It is another way for potential clients to see your dedication to them and how much you do for your industry.

Introduce one of your employees, explain what their role is and the value they bring to your clients, and ask them to share 3 things about themself! Examples could be:

Favorite type of tree

What brought them to the industry

What they love most about their job

Their favorite travel destination

Any hidden talent they have

Ask them to share their favorite tree quote for the graphic!

#CertifiedArborists #TreeCareIndustry 

The best time to prune is while trees are dormant (typically during fall and winter), yet it’s beneficial to check your trees over the summer for any dead, diseased, or damaged branches. Additionally, mature trees should be removed of any excessive weight from the ends of branches.

Summer is also a good time to prune flowering trees that have finished blooming. For tips on pruning your tree, contact {INSERT TREE CARE COMPANY} and we will gladly walk you through steps to inspect your trees properly.

#treetiptuesday #treecaretips #pruning

Discuss and outline a service that you offer. Don't reinvent the wheel - copy language from your website (condense it down for a post!) and include that link from your website page within the post! Direct people to your website to learn about more of the services you offer and include contact information for your business.

#TreeCareIndustry #CertifiedArborists #CaringforTrees

Build a "Did you know?" Instagram Story. Come up with 2-3 questions that followers or clients may not know about your tree care company. It could be from services you offer to ways you give back to the community to new employees you have hired! Whatever you choose, create 2-3 stories that introduce the topic and then place a poll question that asks them to choose yes or no. By doing this, you are encouraging followers to engage with you while also alerting them to things that you want them to know about your company. 

Are you subscribed to arborist news on Google? Please do so now. There are thousands of publications and articles to choose from. Many of our clients have found that subscribing to news alerts saves them the time from scoping the internet for an article to post.

Pro Top: When you find multiple articles you like, save them all! I keep an abundance of articles linked in a draft in my email. That way, if I'm struggling the day of to find an article I like, I can circle back to the saved ones and post one of those. Just be sure to check dates - you don't want to be posting something from more than 6 months ago!

Additional news you could subscribe to on Google could be:

Tree News

US National Tree News

Arborist

Tree Care Industry

Additionally, you could simply share holiday safety tips depending on the time of year. Or, if your area is experiencing bad weather, share an article on that and discuss tree safety during the inclement weather.

#TreeFunFacts #FunFactFriday

Share your Monday workspace:

Share behind the scenes of your Monday work area. What does your typical Monday space look like? Where can we find you working? Your office? On the jobsite? 

What does your desk area look like? What does your truck or gear area look like? What are the essential items you need for the morning? Do you have a favorite beverage you drink? Notebook you use? Computer program you swear by? 

Do you listen to any type of music? Do you have a TV on? Is there a specific pen you have to use?

Be more like trees. Happy Monday!

#TestimonialTuesday #TreeCareCompany #CertifiedArborist #ArboristLife

Contest time! Create a contest for your followers to participate in. Give them an incentive to participate - such as a free consultation for service or a percentage discount on a service you offer. It could even be as simple as a $15 Starbucks giftcard!

Ask your followers to share a photo of the most beautiful tree in their yard or have them post a photo of their worst tree that is in need of a little TLC. You could even choose two of the photos and create a poll for your followers to decide which one should win!

Show your social media followers how you helped one of your clients do something.

For example, let’s say you successfully removed a very large tree from their yard. You can share a post explaining how you handled the situation and the steps you took to ensure that the process went smoothly.

Or maybe you have a special technique or tool you use that cuts down on emissions or is friendly to the environment. Share what that technique or tool is and how it will benefit your other customers.

No matter what type of business or specialityyou have, you can come up with a way to create a case study based on the experience of one of your customers.

Share a tidbit about one of the following topics:

Fun Weekend Activity

Accomplishments you've had this week

Something you are struggling with

Employees finishing up for the week

Picture of your family or pet and 2-3 fun facts about them