Sample Content Calendar

Please no second winter.. #MemeMonday #WinterisCold

With spring approaching, it is never too early to start looking at the health of your trees! If you see anything that looks suspicious, consult with {TREE CARE CO NAME} today!

Reach out to a landscaper or other business that is indirectly related to you. Ask them to partner on a post and giveaway!

Text:

**GIVEAWAY TIME!**

We are teaming up with {Business Name} to bring one lucky winner 5% off of services from BOTH of our businesses! 

To enter the drawing, complete the following steps:

1. Follow both {TREE COMPANY NAME} and {BUSINESS NAME} on {Instagram, Facebook, Twitter - whichever platform the contest is running on}

2. Like this post and the similar post on {Business Name}'s page.

3. Comment below and share what your dream property would look like!

All contestants who complete the above tasks will be entered into a random drawing. All entries must be completed by {DATE, TIME}. 

Spring is quickly approaching - are your trees pruned and prepped for the upcoming weather?

If your trees are in need of a little TLC, contact us today! We are happy to come out and consult with you on your vision for your yard and can help you with any tree pruning or replacement needs you have.

In addition, we'd love to chat with you about continuous tree health and how we can work together to prevent tree disease and decay!

Call our offices today and schedule your springtime appointment to have your yard picture-perfect by June 1!

#TreeCareIndustry #TreeLove

BONUS: Include a photo of a before/after pruning job that you completed!

Share a tidbit about one of the following topics:

Fun Weekend Activity

Accomplishments you've had this week

Something you are struggling with

Employees finishing up for the week

Picture of your family or pet and 2-3 fun facts about them

Film a quick video this week of yourself or one of your employees. Introduce them, ask them to talk about what they do for you, and to touch on one of the things they love about working in the aborist industry.

Caption:

#MeetMeMonday Meet {NAME}! {NAME} has been with our tree service for {TIME}. To learn more about {NAME} and what he loves about our industry, check out our video below!

#TestimonialTuesday We may be biased, but we're pretty sure our clients are the best!

#TreeCareIndustry #ClientLove #ThankYou

Discuss and outline a service that you offer. Don't reinvent the wheel - copy language from your website (condense it down for a post!) and include that link from your website page within the post! Direct people to your website to learn about more of the services you offer and include contact information for your business.

#TreeCareIndustry #CertifiedArborists #CaringforTrees

Do you have a blog that you update consistently? If not, start one now! A blog is a great way to connect with your followers and clients and keep your website updated in a simple and easy way.

With spring approaching, you could potentially write about prepping your trees for spring/summer, pruning techniques for specific trees, or the importance of Plant Health Care. If there is a service you offer that you want to elaborate on or draw attention too, focus on that!

Once you have the article written (no more than 1 page), post it to your social media channels! This is also a great way to link directly to your website and encourage people to check out not only your post, but also the other tools you have available on your website!

Post a quick photo of your current Friday activity. This helps keep your page front and center for the algorithm and gives your followers a look into your real life.

If you are working on a Saturday, post that too! It is another way for potential clients to see your dedication to them and how much you do for your industry.

Happy Valentine's Day! Looking for something special for you and your sweetheart to do this day? Check out these awesome (and affordable!) date ideas to keep your sweetheart happy all year long :)

https://www.lifehack.org/articles/communication/40-amazing-date-ideas-for-valentines-day.html

#ValentinesDay

Give followers a quick Friday send-off and share some of your ups and downs from the week.

SCRIPT:

"Happy Friday everyone! I hope everyone had a great week and is looking forward to the weekend just as much as I am!

Just keeping it real over here, this week we had {X positive event} and {Y positive event}. These really helped enhance who we are as a company and solidified again why we are dedicated and certified arbor professionals.

One struggle we had this week was {Z event}. {Explain what happened} - Things do not always go as planned but that's a part of life! If anyone has any tips or suggestions for a similar situation and how they have helped themselves, please reach out! We are always looking for new and better ways to do things here so any feedback or suggestions would be so appreciated.

Thanks for listening and have a wonderful weekend!"

Mondays... am I right?

#CaseoftheMondays #Itwillgetbetter #Mondaymorningmemes

#TreeTipTuesday #SpringtimeTrees

Is your business active on other social media platforms? Perhaps you have a large following on Instagram but a so-so following on Facebook.

Cross promote your business on Instagram! Encourage your Instagram followers to follow you on Facebook - but be sure you have differing content to provide them on each platform!

Otherwise, give them an incentive to follow you on other platforms. Hold a contest or giveaway on a specific platform and let them know they can only be involved if they follow you on that platform!