Sample Content Calendar

No caption necessary.

#Welovewhatwedo #TreeCareIndustry #CertifiedArborists 

What's Up Wednesday?! Share what is up in your world on this Wednesday. Share what you are doing, how your work is going, if you've had any wins and fails and how you addressed them.

This is your chance to share some personal details about your business and anything else that is going on in your world. 

This is also another optimal opportunity to create a quick video as opposed to posting words. Record a quick, 1 minute video talking about "what's up."

Are you subscribed to arborist news on Google? Please do so now. There are thousands of publications and articles to choose from. Many of our clients have found that subscribing to news alerts saves them the time from scoping the internet for an article to post.

Pro Top: When you find multiple articles you like, save them all! I keep an abundance of articles linked in a draft in my email. That way, if I'm struggling the day of to find an article I like, I can circle back to the saved ones and post one of those. Just be sure to check dates - you don't want to be posting something from more than 6 months ago!

Give followers a quick Friday send-off and share some of your ups and downs from the week.

SCRIPT:

"Happy Friday everyone! I hope everyone had a great week and is looking forward to the weekend just as much as I am!

Just keeping it real over here, this week we had {X positive event} and {Y positive event}. These really helped enhance who we are as a company and solidified again why we are dedicated and certified arbor professionals.

One struggle we had this week was {Z event}. {Explain what happened} - Things do not always go as planned but that's a part of life! If anyone has any tips or suggestions for a similar situation and how they have helped themselves, please reach out! We are always looking for new and better ways to do things here so any feedback or suggestions would be so appreciated.

Thanks for listening and have a wonderful weekend!"

#FunFactFriday #FallTrees #ColorChanges #LeafChanges

Post a quick photo of your current Saturday activity. This helps keep your page front and center for the algorithm and gives your followers a look into your real life.

 If you are working on a Saturday, post that too! It is another way for potential clients to see your dedication to them and how much you do for your industry.

Film a quick video this week of yourself or one of your employees. Introduce them, ask them to talk about what they do for you, and to touch on one of the things they love about working in the aborist industry.

Caption:

#MeetMeMonday Meet {NAME}! {NAME} has been with our tree service for {TIME}. To learn more about {NAME} and what he loves about our industry, check out our video below!

Share your Monday workspace:

Share behind the scenes of your Monday work area. What does your typical Monday space look like? Where can we find you working? Your office? On the jobsite? 

What does your desk area look like? What does your truck or gear area look like? What are the essential items you need for the morning? Do you have a favorite beverage you drink? Notebook you use? Computer program you swear by? 

Do you listen to any type of music? Do you have a TV on? Is there a specific pen you have to use?

Mulching - it seems so easy right? Grab some mulch, put it around your tree, and move on with your life!

However, improper mulching can lead to early tree death. When mulching around all trees, be sure to follow these steps!

If you have additional questions or need assistance, please do not hesitate to reach out to {TREE CARE CO NAME}! We are here to ensure that your trees live long and healthy lives!

#CertifiedArborists #TreeCareIndustry #ProperMulching #DonutsNotVolcanoes

Discuss and outline a service that you offer.

To change things up a bit, record a short video of yourself discussing the service and how you complete it. If you know a competitor that does a similar service, discuss how you handle things differently and why the client should work with you. Keep your video under two minutes to maximize the amount of people that will watch until the end!

Direct people to your website to learn about more of the services you offer and include contact information for your business.

#TreeCareIndustry #CertifiedArborists #CaringforTrees

Share a before/after photo of a pruning job that you have done! 

Check out the before/after pruning of this {TYPE TREE}! It took our crew {TIME} to complete this job, but the owner was so satisfied with how it looked after.

Pruning {TREE TYPE} is so important for tree health and sustainability. Safety is also a consideration when determining  how and when to prune. 

If you have questions on tree pruning, or would like us to come out and look at a possible job, please do not hesitate to contact us!

#CertifiedArborists #TreeCare #TreePruning #TreeSafety

Give followers a quick Friday send-off and share some of your ups and downs from the week.

Bonus Tip: Do so in Facebook or Instagram Live to shake up your feed a little bit!

SCRIPT:

"Happy Friday everyone! I hope everyone had a great week and is looking forward to the weekend just as much as I am!

Just keeping it real over here, this week we had {X positive event} and {Y positive event}. These really helped enhance who we are as a company and solidified again why we are dedicated and certified arbor professionals.

One struggle we had this week was {Z event}. {Explain what happened} - Things do not always go as planned but that's a part of life! If anyone has any tips or suggestions for a similar situation and how they have helped themselves, please reach out! We are always looking for new and better ways to do things here so any feedback or suggestions would be so appreciated.

Thanks for listening and have a wonderful weekend!"

#MemeMonday #HappyMonday

We are grateful for our clients every month, but especially want them to know how exceptional they are during #GiveThanksNovember. 

Thank you for allowing us to serve you!

#Thankful #Grateful #TreeCareCompany #TreesAreGood

This month, instead of sharing an article directly related to tree care, try to find an article relating to giving back.

It could be a heartwarming story from your local area or a national story that has caught your attention. Either way, work to tie the article into #GiveThanksNovember

#TreeFunFact #FunFact

From all of us at {TREE CARE COMPANY}, we wish you and your families a very spook-tacular Halloween!

Now share your candy with us, please!

#Halloween #WeLoveCandy #TrickorTreats #TreatsForUs