Sample Content Calendar

Are you subscribed to arborist news on Google? Please do so now. There are thousands of publications and articles to choose from. Many of our clients have found that subscribing to news alerts saves them the time from scoping the internet for an article to post.

Pro Tip: When you find multiple articles you like, save them all! I keep an abundance of articles linked in a draft in my email. That way, if I'm struggling the day of to find an article I like, I can circle back to the saved ones and post one of those. Just be sure to check dates - you don't want to be posting something from more than 6 months ago!

Additional news you could subscribe to on Google could be:

Tree News

US National Tree News

Arborist

Tree Care Industry

Additionally, you could simply share holiday safety tips depending on the time of year. Or, if your area is experiencing bad weather, share an article on that and discuss tree safety during the inclement weather.

Share a tidbit about one of the following topics:

Fun Weekend Activity

Accomplishments you've had this week

Something you are struggling with

Employees finishing up for the week

Picture of your family or pet and 2-3 fun facts about them

Post and share your weekend plans

Film a quick video this week of yourself or one of your employees. Introduce them, ask them to talk about what they do for you, and to touch on one of the things they love about working in the aborist industry.

Caption:

#MeetMeMonday Meet {NAME}! {NAME} has been with our tree service for {TIME}. To learn more about {NAME} and what he loves about our industry, check out our video below!

Some species of trees can be planted in summer. However, for most plant species, summer is a less than ideal time to plant them.

The fluctuation in summer temps, as well as rain, overly hot days, and draughts is stressful enough for adult trees to go through. When you plant a young tree - is this really what you want them to go through? How do you expect it to survive the impending winter? 

Pro tip: Plant new trees in spring or autumn to give them the best chance for survival.

Ask your followers what they would like to know about you! Share this graphic and place a question box from Instagram Story below. Then answer the questions on your IG story as they come in!

Discuss and outline a service that you offer.

To change things up a bit, record a short video of yourself discussing the service and how you complete it. If you know a comeptitor that does a similar service, discuss how you handle things differently and why the client should work with you. Keep your video under two minutes to maximize the amount of people that will watch until the end!

Direct people to your website to learn about more of the services you offer and include contact information for your business.

#TreeCareIndustry #CertifiedArborists #CaringforTrees

Show your social media followers how you helped one of your clients do something.

For example, let’s say you successfully removed a very large tree from their yard. You can share a post explaining how you handled the situation and the steps you took to ensure that the process went smoothly.

Or maybe you have a special technique or tool you use that cuts down on emissions or is friendly to the environment. Share what that technique or tool is and how it will benefit your other customers.

No matter what type of business or speciality you have, you can come up with a way to create a case study based on the experience of one of your customers.

Share your case study to your IG Story. Add in any additional photos or text that will help explain what you did and how that helped your customer's trees.

#TreeFunFact #FunFactFriday #TreesAreGood

Make it a great week, everyone!

#treejokes #mondaymeme #happymonday

If you are looking for a way to ramp up your testimonials, ask a client if they will record a video testimonial for you.

If you have a website page dedicated to testimonials, you can try sharing that in your post and directing people to view more.

Is your business active on other social media platforms? Perhaps you have a large following on Instagram but a so-so following on Facebook.

Cross promote your business on Instagram! Encourage your Instagram followers to follow you on Facebook - but be sure you have differing content to provide them on each platform! Or, if you have a large Twitter following, do so on there!

#TBT Check out who we once were! {TREE CARE COMPANY} has come a long way since {FOUNDED DATE}, but our core values and dedication to our clients has never wavered!

If you need tree work done in your yard, please do not hesitate to reach out to us! We will always discuss every option possible and work with you on a solution that best fits your needs! Call us today - {PHONE NUMBER}

#TreeCareIndustry #CertifiedArborists #TreeCareWorld 

Share a tidbit about one of the following topics:

Fun Weekend Activity

Accomplishments you've had this week

Something you are struggling with

Employees finishing up for the week

Picture of your family or pet and 2-3 fun facts about them

Film a quick video this week of yourself or one of your employees. Introduce them, ask them to talk about what they do for you, touch on one of the things they love about working in the aborist industry, and discuss how their work contributes to the preservation of the Earth.

Caption:

#MeetMeMonday Meet {NAME}! {NAME} has been with our tree service for {TIME}. To learn more about {NAME} and what he/she loves about our industry, check out our video below! Plus, learn more about how our company helps preserve our Earth!

Do you have a blog that you update consistently? If not, start one now! A blog is a great way to connect with your followers and clients and keep your website updated in a simple and easy way.

With fall approaching, you could potentially write about prepping your trees for fall/winter, pruning techniques for specific trees, or the importance of Plant Health Care. If there is a service you offer that you want to elaborate on or draw attention too, focus on that!

Once you have the article written (no more than 1 page), post it to your social media channels! This is also a great way to link directly to your website and encourage people to check out not only your post, but also the other tools you have available on your website!