Sample Content Calendar

Check out who we once were! {TREE CARE COMPANY} has come a long way since {FOUNDED DATE}, but our core values and dedication to our clients has never wavered!

If you need tree work done in your yard, please do not hesitate to reach out to us! We will always discuss every option possible and work with you on a solution that best fits your needs! Call us today - {PHONE NUMBER}

#TreeCareIndustry #CertifiedArborists #TreeCareWorld 

#TreeFunFact #FunFactFriday #TreesAreGood

Today, and everyday, we remember those who lost their lives on September 11, 2001.

Post a quick Instagram story video of your current Saturday activity. This helps keep your page front and center for the algorithm and gives your followers a look into your real life.

If you are working on a Saturday, post that too! It is another way for potential clients to see your dedication to them and how much you do for your industry.

#MemeMonday #ArboristHumor #TreeLaughs #HappyMonday

Without our amazing clients, we would not be able to do what we do - and we love what we do!

Don't just take our word for it - hear what some of our amazing customers have to say about the work that we have done!

#ClientTestimonial #TreeCareIndustry #CertifiedArborist #ArboristLife

Rather than doing a post today, repurpose your post into an Instagram story. Share the testimonial and try to tag the individual if they have Instagram. On the next slide, take the opportunity to explain your sales process - what the client can expect, how the estimating process works, the day of the job, etc. The more you can expand upon why the individual gave you a positive review, the more insight you are giving potential clients into what working with you is like.

Discuss and outline a service that you offer. Don't reinvent the wheel - copy language from your website (condense it down for a post!) and include that link from your website page within the post! Direct people to your website to learn about more of the services you offer and include contact information for your business.

#TreeCareIndustry #CertifiedArborists #CaringforTrees

Fill out the following graphic with gifs or photos and post it to your feed. Ask your followers to name their favorite tree in the comments - you could also offer to enter them in a small gift card giveaway to incentive participation.

Give followers a quick Friday send-off and share some of your ups and downs from the week.

Bonus Tip: Do so in Facebook or Instagram Live to shake up your feed a little bit!

SCRIPT:

"Happy Friday everyone! I hope everyone had a great week and is looking forward to the weekend just as much as I am!

Just keeping it real over here, this week we had {X positive event} and {Y positive event}. These really helped enhance who we are as a company and solidified again why we are dedicated and certified arbor professionals.

One struggle we had this week was {Z event}. {Explain what happened} - Things do not always go as planned but that's a part of life! If anyone has any tips or suggestions for a similar situation and how they have helped themselves, please reach out! We are always looking for new and better ways to do things here so any feedback or suggestions would be so appreciated.

Thanks for listening and have a wonderful weekend!"

Give followers a quick Friday send-off and share some of your ups and downs from the week.

SCRIPT:

"Happy Friday everyone! I hope everyone had a great week and is looking forward to the weekend just as much as I am!

Just keeping it real over here, this week we had {X positive event} and {Y positive event}. These really helped enhance who we are as a company and solidified again why we are dedicated and certified arbor professionals.

One struggle we had this week was {Z event}. {Explain what happened} - Things do not always go as planned but that's a part of life! If anyone has any tips or suggestions for a similar situation and how they have helped themselves, please reach out! We are always looking for new and better ways to do things here so any feedback or suggestions would be so appreciated.

Thanks for listening and have a wonderful weekend!"

***CONTEST TIME!!***

Meet {EMPLOYEE NAME}! {NAME} handles {X,Y,Z} and has been bringing you quality service since {YEAR}!

{NAME} loves being a part of our team and says that {X,Y} are his/her why!

To help you get to know some of our team better, we asked {NAME} to tell us 2 truths and 1 lie. Let us know in the comments below which one you believe is the lie - those that are correct will be entered into a drawing for a $15 STARBUCKS GIFTCARD!

{ATTACH PHOTO WITH 2 TRUTHS, 1 LIE}

Share your Monday workspace:

Share behind the scenes of your Monday work area. What does your typical Monday space look like? Where can we find you working? Your office? On the jobsite? 

What does your desk area look like? What does your truck or gear area look like? What are the essential items you need for the morning? Do you have a favorite beverage you drink? Notebook you use? Computer program you swear by? 

Do you listen to any type of music? Do you have a TV on? Is there a specific pen you have to use?

Good tree care starts with a healthy tree. But how do you know what constitutes a healthy tree? 

At {TREE CARE COMPANY}, we want to ensure that you take the proper steps ahead of time to ensure that your trees grow and prosper - and so that you are not calling us in 5 years to remove a dying tree.

We are in the business of preservation and are working to educate our customers on proactive steps they can take to maintain their tree's health.

Check back here every other Tuesday for more #TreeTips! And if you ever have any questions on the health of your trees, do not hesitate to contact us at {EMAIL} or {PHONE #}. #TreeTipTuesday #arboristlife #certifiedarborist #treecare

Repurpose your blog post for instagram stories. Break it up into a few quick bits and place those into graphics. At the end, direct people to your instagram page and put the link in your bio for people to read more.

Do you have a blog that you update consistently? If not, start one now! A blog is a great way to connect with your followers and clients and keep your website updated in a simple and easy way.

With spring approaching, you could potentially write about prepping your trees for spring/summer, pruning techniques for specific trees, or the importance of Plant Health Care. If there is a service you offer that you want to elaborate on or draw attention too, focus on that!

Once you have the article written (no more than 1 page), post it to your social media channels! This is also a great way to link directly to your website and encourage people to check out not only your post, but also the other tools you have available on your website!

Are you subscribed to arborist news on Google? Please do so now. There are thousands of publications and articles to choose from. Many of our clients have found that subscribing to news alerts saves them the time from scoping the internet for an article to post.

Pro Top: When you find multiple articles you like, save them all! I keep an abundance of articles linked in a draft in my email. That way, if I'm struggling the day of to find an article I like, I can circle back to the saved ones and post one of those. Just be sure to check dates - you don't want to be posting something from more than 6 months ago!

Additional news you could subscribe to on Google could be:

Tree News

US National Tree News

Arborist

Tree Care Industry

Additionally, you could simply share holiday safety tips depending on the time of year. Or, if your area is experiencing bad weather, share an article on that and discuss tree safety during the inclement weather.

#TreeFunFact #FunFactFriday #TreesAreGood

Too true. #HappyFall

Without our amazing clients, we would not be able to do what we do - and we love what we do!

Don't just take our word for it - hear what some of our amazing customers have to say about the work that we have done!

#ClientTestimonial #TreeCareIndustry #CertifiedArborist #ArboristLife

Rather than doing a post today, repurpose your post into an Instagram story. Share the testimonial and try to tag the individual if they have Instagram. On the next slide, take the opportunity to explain your sales process - what the client can expect, how the estimating process works, the day of the job, etc. The more you can expand upon why the individual gave you a positive review, the more insight you are giving potential clients into what working with you is like.

Why do you do what you do? What motivates you to get up in the morning? Why did you choose a career in arboriculture? 

Share with your followers your reasons for doing what you do. Did you become an arborist because from the moment you could walk you were climbing trees? Did you start your business and dedicate yourself to becoming a professional to change the perception of the industry? Do you simply love trees and feel that everyone should have the same passion about their trees that you do?

The more personal items you are able to share, the more your audience will connect with you and think of you when they need tree work done.

To increase engagement, ask your followers to share why they do what they do. Ask them to share in the comments.